The Rockstar, the Tour Manager, and the Roadie

As anyone who has started their own business can attest, one of the most common questions that comes from friends and family is “Well, what are you going to do?” If you’re a designer, or a speech coach, or a writer, that tends to be an easier question to answer. If, like me, you provide a service in that mystical realm of “strategy” it tends to be a little less straightforward.

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